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Promotional Products: Create Advertising Tools that Sells
Unlike general advertising, the creative aspect of direct marketing usually is not intended to inform, entertain, or build awareness. The objective is to sell, to get an order or have the consumer take some other specific action. However, there’s a lot to the selling process than just combining nice-sounding words and pretty pictures. You have to develop a creative strategy and one area to explore is the use of effective promotional products as advertising tools....
Playing on the Idea with Promotional Products
When thinking of effective promotional products to give away, why not giving the kids a treat? This way you are pleasing Dad and Mom, too. Think of “plays” and “games” and other activities that fascinate kids. Now, you can toy with the idea of putting your brand name in one or two sides of a big dice block, the bubbly kid shouting the brand every time it flips on view – or something like it....
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